Software Niche Marketing

A NICHE MARKET is a subsidiary small group among the main mass market, which is usually ignored by large companies. It consists of specific products focusing on specific needs of potential customers. There is a fine line between focusing on customers of a NICHE market and unsustainable niches. Every products and services in any sectors invariably have niches in them. Difficulty is finding them, analyzing the feasibility and marketing. An example of NICHE market is business channel that offer news exclusively for investors. Mainstream news channels don’t provide information about shares and stocks. The potential customers are share traders, investors etc,
Here is a brief explanation on how to market software NICHES and get maximum profit from minimum resources.

Why choose SOFTWARE NICHE MARKET?

Although there are numerous software mass market companies making exponential profits, the initial investment, human resource and infrastructure is equally huge. Because of large market potential, competition is fierce and pricing of softwares must be done accordingly. NICHE market needs low initial capital. There is little or no competition as it is a specialized market. So you will have the privilege to set software prices arbitrarily. By doing this you gain a large market share which enhances your reputation. If merger is acceptable to you then large mass market software companies who look to get into NICHE market will definitely offer lucrative deal.

CHOOSING A SOFTWARE NICHE

One of the most important things is choosing the right software NICHE. It is better if you have knowledge and are passionate about the software NICHE, but it isn’t absolutely necessary. There is a concept called “CATCHING A LONG TAIL” which in simple term means software products that are in low demand or have low sales can collectively make up a large share of market rivaling or even exceeding mainstream software products. It requires plenty of time and research to select a proper SOFTWARE NICHE. You have to target growing segments less affected by recession like government, health-care, utilities etc., once you develop a software niche, its all about sales and marketing.

EFFECTIVE MARKETING STRATEGY FOR A SOFTWARE NICHE.

The best way to start marketing is identifying your target customers. Once you explain about the benefits of SOFTWARE NICHE they will be happy to pay more than normal price as they are satisfied with specific customized software products. Since they are satisfied, they usually stick to you for almost all their specific software needs. This can be achieved by “UNIQUE SELLING PROPOSITION” (USP).Your SOFTWARE NICHE has to be like a patented product which nobody else can emulate. However to bring out multiple SOFTWARE NICHES, extensive research and innovative ideas are required. This is hard to achieve but once it’s over you will be far ahead of competition and get a monopoly in that sector. Another marketing strategy is going as narrow as possible and over delivering value to your specific customers which keep them loyal to you. Even within a SOFTWARE NICHE there are sub or micro NICHES which you can exploit provided it is sustainable. For example, a SOFTWARE NICHE is keeping track of salaries given to employees of an organization. SUB SOFTWARE NICHE of this will be keeping track of savings and expenditure of the employees. Most of the time customers feel so amazed by micro niches, as they were not expecting it, that they always depend on you for their specific needs. After dominating main SOFTWARE NICHES and sub SOFTWARE NICHES’ market, you will have a reputation and a brand name. All your future software products will be sold easily just by brand name and face value. A creative market segmentation strategy can really help you survive in financial meltdowns.
SOFTWARE NICHE MARKET is more dependent on choosing, planning and marketing a product rather than financial resources.Specialization always earns greater profits.
RECENTLY MANY MAINSTREAM SOFTWARE COMPANIES ARE ENTERING SOFTWARE NICHE MARKET TO UNLOCK ITS ADVANTAGES.

Be Protected from Spywares and Viruses

Be Protected from Spywares and Viruses

April 14, 2009 By admin 2 Comments

It has been found very difficult these days to protect our system from various malwares and viruses which are developed day to day.Our usual anti-virus softwares and other spware protectors have database which are not updated frequently.So these softwares cant detect any of the new virus which enters your system which ultimately leads to foramtting and losing of your important datas.Virus can be from any device like external drive or USB, or can be activated by running of certain softwares or can be even from system startup.
One of the best tech tips around is to install antivirus software to keep your PC safe.It has many attractive features like

• Automatic Updates
• An enhanced Scan Engine
• Real-time scanning
• One of the fastest Antivirus scanners on the market
• Anti-Spyware
• E-mail scanning

K7 AntiVirus 7.0 makes regular updates and system scans and ensures that every single part of your PC is thoroughly scanned, with potential threats being cross-referenced with the very latest virus databases.Try out and compare the performance with other Anitivirus softwares available in present market technology.

Most Useful Windows Shortcut Keys

ALT+ENTER (View the properties for the selected item)

ALT+F4 (Close the active item, or quit the active program)

ALT+ENTER (Display the properties of the selected object)

ALT+SPACEBAR (Open the shortcut menu for the active window)

CTRL+F4 (Close the active document in programs that enable you to have multiple documents open simultaneously)

ALT+TAB (Switch between the open items)

ALT+ESC (Cycle through items in the order that they had been opened)

F6 key (Cycle through the screen elements in a window or on the desktop)

F4 key (Display the Address bar list in My Computer or Windows Explorer)

SHIFT+F10 (Display the shortcut menu for the selected item)

ALT+SPACEBAR (Display the System menu for the active window)

CTRL+ESC (Display the Start menu)

ALT+Underlined letter in a menu name (Display the corresponding menu)
Underlined letter in a command name on an open menu (Perform the corresponding command)

SHIFT+DELETE (Delete the selected item permanently without placing the item in the Recycle Bin)

CTRL while dragging an item (Copy the selected item) CTRL+SHIFT while dragging an item (Create a shortcut to the selected item)

F2 key (Rename the selected item)

CTRL+RIGHT ARROW (Move the insertion point to the beginning of the next word)

CTRL+LEFT ARROW (Move the insertion point to the beginning of the previous word)

CTRL+DOWN ARROW (Move the insertion point to the beginning of the next paragraph)

CTRL+UP ARROW (Move the insertion point to the beginning of the previous paragraph)

CTRL+SHIFT with any of the arrow keys (Highlight a block of text)

SHIFT with any of the arrow keys (Select more than one item in a window or on the desktop, or select text in a document)

Windows Logo+SHIFT+M (Restore the minimized windows)

Windows Logo+E (Open My Computer)

Windows Logo+F (Search for a file or a folder)

CTRL+Windows Logo+F (Search for computers)

Windows Logo+F1 (Display Windows Help)

Windows Logo+ L (Lock the keyboard)

Windows Logo+R (Open the Run dialog box)

Windows Logo+U (Open Utility Manager)

Accessibility Keyboard Shortcuts

Right SHIFT for eight seconds (Switch FilterKeys either on or off)

Left ALT+left SHIFT+PRINT SCREEN (Switch High Contrast either on or off)

Left ALT+left SHIFT+NUM LOCK (Switch the MouseKeys either on or off)

Sony Xperia S Makes a Splash

The Sony Xperia S is the first high-end smartphone destined for the UK to be released under the independent Sony brand, rather than the now defunct Sony Ericsson name. Recently unveiled at the Consumer Electronics Show (CES) in Las Vegas, the Android-based Xperia S has won considerable admiration and has a solid, attractive design which oozes quality, with impressive specs and features. The 10-year partnership with Ericsson seems to have imparted a keen set of design principles to Sony, culminating in this flagship device that has generated enormous excitement.
Understandably, the Xperia S has caused a huge splash across the pond and will no doubt be high on the wish list of British consumers when it arrives in the UK this March. Mobile networks 3, O2, Orange and T-Mobile have confirmed they will offer Xperia S mobile phone contracts, including Phones4U who will enjoy exclusivity on the white model. Prices and network tariffs have yet to be divulged, but expect an aggressive pricing policy as Sony desperately needs to attract consumers to its new smartphone range. Availability on Vodafone and Virgin is unknown but it seems inevitable they will carry it.
Xperia Features
The most impressive feature of the Xperia S is the sublime 4.3-inch screen which boasts a 720 x 1280 resolution display. The pixel density is spectacular at 342 ppi, even surpassing the once class-leading 326 ppi of the iPhone 4S. That should mean text is rendered crisply and will be easy to read. As mobiles go, it’s among the largest smartphones on the market but not as colossal as the Samsung Galaxy Note.
The Xperia S packs a considerable punch – it can play and shoot 1080p HD movies with ease thanks to a 1.5 GHz Qualcomm Snapdragon CPU and 1 GB of built-in memory, which is almost standard these days. Sony has put substantial effort into the camera and included decent quality optics; a 12-megapixel Exmor R sensor on the rear is considered top end in today’s mobiles and the sample shots appear to do it justice. Pictures can be taken up to 4,000 x 3,000 pixels in size, which should be more than enough for amateur photo enthusiasts. The lower resolution 1.3 MP front camera is suitable for video calls.
Somewhat disappointing is that it comes preloaded with the outdated Android 2.3 – Gingerbread – which doesn’t support the most up to date capabilities. Fortunately, Sony has promised that Android 4.0 – Ice Cream Sandwich – will be available later in 2012. Many people won’t really appreciate the difference but there is a sizeable tech-savvy audience who demand the best and most recent OS.
The Xperia S also has 32 GB of storage space, HDMI video output and built-in NFC (Near Field Communications) support, which should make it compatible with future E-wallet payment schemes. Weighing in at just 144 grams, it’s a shade heavier than the iPhone 4S but nearly 30g more than the Galaxy S2, however this does enhance the overall feeling of quality. Furthermore the unusual touch-sensitive, illuminated transparent strip across the front distinguishes the Xperia from other models, but it has divided opinion somewhat.
In terms of connectivity, the Xperia has all the expected capabilities such as high speed HSPA support, Wi-Fi and Bluetooth.
Innovative Accessories
To accompany the Xperia, Sony has released a range of innovative and possibly useful accessories it’s calling Smart Extras. The first of these is the Smart Wireless Headset Pro – a bluetooth-enabled headset that includes a small receiver to display important notifications such as emails, messages and other alerts.
The second is the SmartWatch. Apart from simply telling the time, the watch links wirelessly with the Xperia to display alerts, and can run special apps downloaded from the Android Market. It will be interesting to discover what inventive uses the watch brings, and the range of apps available. Sony is obviously trying to push the boundaries and come up with unique ways to tie customers into the Android ecosystem.
Perhaps the accessories with the most potential are SmartTags – tiny NFC devices which can automatically activate preset profiles on the Xperia based on proximity. It’s not hard to imagine the novel applications for SmartTags that Sony and others may come up with, and could be an interesting idea if it catches on.
The Outlook for Sony
The Xperia S needs to make a major splash in the UK and international markets such as the US, if Sony is to re-establish itself as a major smartphone player. To this end, late in 2011, Sony bought out Ericsson’s 50% share in Sony Ericsson and subsequently dropped the Ericsson label. This was a quite bold and unexpected move, but Sony will have its work cut out to establish a premium brand image and capture the public’s imagination, besides competing head to head with rivals including Apple, Samsung, and HTC.
The Xperia S is intended to spearhead Sony’s renewed assault on the UK smartphone market and could be a force to be reckoned with. Now the gloves are off, and if the Xperia is representative of what’s to come, Sony just might have the big boys worried.
Let’s just hope that Ice Cream Sandwich arrives quickly, or the Xperia’s impact could fizzle out prematurely.